Don’t go by Numbers in the Social Media Maze, Not every follower can be your potential buyer

Social media is the new face of Business Recruitment. Companies project a positive image of themselves as they are under the impression that having a good projection will help them in higher brand and recruitment equity. When we say of Brand and recruitment Equity, people in the Internet Advertising business just say that it is a persuasive form of marketing, wherein people build networks, send referrals and attract new people to join their business.

People say that Social Media Recruitment is all about “Conversation and the projection”. However perception among people is that since Social Media is a form of marketing, doesn’t that partially include promoting your recruitment and business activity as well.

All said and done, you can spend days upon days in Social Media, The challenge lies in converting them to a lead. Posting links to blogs, tweets, and updates doesn’t mean that you are indulging in Social Media, The challenge lies when you think above the ordinary to exceed your expectation in it, as it is not just “all about the conversation.”

Social media Recruitment for few Staffing companies is like targeted marketing. The conversation happening around recruitment and job openings is important and will help your company grow if you are chatting with people in your target market.

Trick in the Social Media sites like LinkedIn lies when you have an active 50 friends or followers group who keep on exchanging information, updates than with a 50,000 profile group who do nothing.

So if you are thinking about entering the social media channel, decide what you want to accomplish and the plan out. If you want to sell your products or promote yourself choose your friends and followers carefully, by inviting them into your inner circle, so that they pass on the message to people with the same interest.

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