Job Board Recruiting vs. Social Media Recruiting

Social media recruiting is gaining a brisk momentum. It’s not just in one channel but in multiple channels as the technology is freely available for everyone to actively get involved.

It has become a norm nowadays, that recruiting via social channels like Facebook, LinkedIn and Twitter etc are picking up at an aggressive pace.

Companies are quickly coming around to it, as the candidates are already there and recruitment agencies are slowly implementing the fact that they need to be using the channel, apart from traditional job board search.

The question however, everybody has in mind is that, do job board companies really want social media recruiting to happen or is it becoming a threat they have to live with.There are some job board sites that have embraced social media big time and are genuinely using it effectively, this is for the reason that they have taken the time to understand the channels and how they are to be used for their benefits.

But, I believe that the majority still doesn’t understand it and pray that social media dies tomorrow or soon, which is not going to be the scenario.

There are two primary objectives of a job board – to get jobs placed on its board and candidates visiting the board to apply for the jobs. So why wouldn’t they embrace social media to help them? Why are so many still not doing anything social at all?

When it comes to objectives, Job boards has 2 main objectives, that’s either

  1. Get jobs placed on its board.
  2. Inducing Candidates visiting the Job board to apply for the jobs.

However, the fact remains that a good number of job board portals are out there blasting jobs on social media sites at random, thereby killing its effectiveness for job seekers. This not only damages their online brand reputation but also kills the job search interest levels among potential job seekers.

Job Boards are not active in ‘Candidate engagement’; hence they lose out on candidate retention, whereas social media recruiting is about candidate engagement and retention.

 

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How to create and promote your Online resume in Twitter

Social media recruiting is growing at an increasing pace day by day. Recruiters are active more on social and professional networking sites than job portal sites looking out for new talents. One social networking site that is growing in leaps and bounds is Twitter, which is being used by many of the companies. Organizations say that Twitter is more like a PR tool for them. This has made active job seekers, consultants etc to actively follow companies on twitter.

But what many people are not much aware of the fact is that Twitter can be used to create an online resume of yours in less than 140 characters which can be circulated amongst friends or companies.

Here is how you can create an online resume in twitter in less than 140 characters.

  1. Job Title Creation: – Create the title or the position you are seeking for.
  2. Location Inclusion: – Include your location by adding the #tag or Hashtag of the location where do you want to work or relocate to.
  3. Use Hash tags frequently: – Hash tags are a way for Twitter users to classify tweets and group them together. Recruiters use hashtags as a way to search for talents on Twitter. Some good examples of hash tags could be included in your Twitter resume tweets are #needajob etc.
  4. TweetMyResume: – Post your twitter resume on tweetmyresume.com, for added exposure, wherein it gets a higher visibility stance of being noticed by recruitment consultants.
  5. ReTweets: – Ask your friends and followers in Twitter to re- tweet your Twitter resume which thereby makes it viral and helps it get noticed by many people at ease.

End of the day Social media recruiting is all about making online recruitment go viral.

 

 

Recruiting with Twitter? Plan your objectives and go for it

Twitter, some might say it’s the best and others do not have anything to say about it. But the fact remains that it is attracting a vast population of Internet users day by day. Twitter being a social networking and micro blogging service allows you to reply on “What are you doing?” by sending short text messages which are 140 characters in length to your friends or followers.

For a recruiter, Historical tweets data can help to gauge the potential of an employee beforehand. Snap Bird a free tool service helps you in finding other people’s Twitter messages posted much further back than what’s archived in the results of Twitter search itself.

We just need to know their Twitter username and type that in the “Who” field, which displays us the entire search results.

So what can we learn from someone’s old Tweets. For starters new to staffing and recruitment, I would add that reveal a lot of tidbits about their work, thereby giving us plenty of competitive intelligence.

Very often in Co-Tweeting with their friends, they reveal the usernames of friends, co-workers and even their managers. They often tweet a lot of their likes, Dislikes which helps us in gauging the psychology of the person before hand itself. However do not go too personal on Tweets of a person; there might be an entire new dimension to his tweets.

What else can you think of, when you are Recruiting via Twitter?

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