LinkedIn rolls out two new killer applications for their users called as “Referral Engine” and “Jobs for you”.

LinkedIn recently announced the new launch of their new product offerings to the LinkedIn brand. Called as “Jobs for You” and “Referral Engine” by LinkedIn, the products were a super success right from its first day of implementations.

Being targeted exclusively for recruiters and employees, the products pre-populate the persons work experience and only displays relevant contextual jobs in his profile as a page called as Jobs you may be interested in offering jobs specifically targeted to end users.

The perception after customizing this page was tremendous. LinkedIn revealed the fact that after the application was installed, they saw lots of success with passive candidate’s clickthroughs applying as active job seekers. The success behind it was simple. They placed this offering in the home page of the employee’s profile.

LinkedIn’s “Jobs for You” directly helps companies, recruiters, individuals to directly share job openings. The advantage is that it uses the information directly from their LinkedIn profiles to target users with relevant job opportunities.

While LinkedIn’s concept of finding and delivering relevant job opportunities is not new. LinkedIn has taken professional networking to a new level. Their intention is to target active job seekers, who run specific job searches in their database.

They plan to capture the audience by a strategic method called as “Geotargetting”. Here individuals are targeted within a specific location.  With the data gathered by LinkedIn from individual profiles, the Jobs for you console will deliver the most relevant opportunities based on your LinkedIn profile information.

LinkedIn users will be able to opt out from these options if they don’t want to participate in it. But who wouldn’t want an occasional interesting career opportunity to be displayed to them. However from a recruiting perspective it takes targeting passive candidates into active ones to a whole new dimension.

Referral Engine

LinkedIn went a step ahead in terms of their new product and brand development by launching “Referral Engine”, slated to be in beta mode until 2011. But the buzz is that it’s going to be the killer app specifically for “employee referrals”.

The intention behind this is to assists companies in hiring top talent from their employee’s referrals by involving more employees in making potential referrals, and thereby helping them make more quality referral closures.

With Referral Engine, any company posting a new job through LinkedIn will now make automatic job suggestions to potential employees who can be a good fit for that job. This thereby helps employees to “pre-screen talent” in their own network to make quality referral suggestions.

To promote this service, LinkedIn has planned to launch “Referral Engine”, as a free service to its “Recruiter” customers. They opine that, the more jobs posted by the company, the better this service will work in a viral mode.

More Information about LinkedIn’s new product Lines can be read on its Talent Advantage website.

 

 

Advertisements

Channelizing LinkedIn’s Potential.

Yesterday, we were talking about how to potentialize on the power of LinkedIn groups. Today I want to take the discussion ahead on how to channelize your LinkedIn account’s potential to its fullest.

You can add a few points mentioned below in your LinkedIn to make your job search activity more effective.

  1. Update your profile completely: – Take care to update your profile completely, and include complete educational details, past and present employers, professional recognitions, awards and the keywords related to your job and activities. Include recommendations from people who are known to you. Do share your complete contact details so that the employer can easily contact you.
  2. Network Building: -Try adding people who could hire you, or even help you to refer a job. Your networking list must be strong enough to showcase your profile on the top, so that they can be easily listed on the top searches, which helps recruiters to easily find you, when they are looking for potential candidate hiring.
  3. Interview preparation using LinkedIn: – LinkedIn helps you to research on people and companies, who will be interviewing you beforehand. This helps us to prepare for the job by speaking and networking with people on the same job roles and thereby prepare ourselves for the interview at ease.
  4. Joining and Participating in LinkedIn Groups: – Joining and participating in LinkedIn groups as discussed before will help recruiters identify you easily. This helps in building a larger contact base of like minded individuals from your domain.
  5. Job Search options: – LinkedIn’s job board function helps us in directly applying or mail the hiring manager. LinkedIn even helps us to write to companies, recruiters based on job postings we like, with our complete list of details.
  6. Follow and Identify Companies: – LinkedIn allows us to follow and identify companies. This option can be done from industry, geography to better expand you network. Through this option we can come to know how many hiring’s and recruiting activities have been taking place in the company recently.
  7. Create and promote your blogs / articles /webinars/ other social media networks like Slideshare etc optimizing them on LinkedIn.
  8. Last but not the least, update your profile regularly, this helps in getting better exposure, as your profile update will be visible to all the people in your network. Include Social Media Links on your profile, this helps recruiter to analyze that you are a media-savvy person. Include your LinkedIn profile link in all your e-mail correspondences, to better grow your network.

Create a free website or blog at WordPress.com.

Up ↑