Is Mobile recruiting going to be the Future in Recruiting Space?

Recruiting is growing at a tremendous pace. What job board and referral search activity was before is now being aggressively replaced by Social Media Recruitment. Industry Experts predict that the next vertical to be aggressively placated in recruiting in the coming days is Mobile Recruiting.

Recruitment experts say that The Mobile is becoming an important tool in recruitment with each passing day. With users becoming tech-savvy at an increasing pace, Recruiting Organizations are trying to segment and leverage the usage of mobile space as a niche recruitment channel. However a mobile recruitment strategy should outline the following objectives if it’s to outlive its predecessors.

  1. Use Promotional messages as a Premium Recruiting Channel: – SMS or short messaging service, WAP, Server messages should be used as a recruiting channel by recruiters to attract talent. The reason being Users are more accessible in their mobile than online networks.
  2. Use Mobile as a Candidate Sourcing Channel: – With GPRS, Internet as an open source tools on the Mobile. Recruiters can now provide real-time job updates and thereby source qualified candidates into their CRM. This helps them to grow their recruitment database and thereby close more candidates as compared to other channels. Phone applications enabled in 3-G phones are the best tool for a successful mobile recruitment strategy.
  3. Enable RSS updates in your Mobile for Live Job updates: – Recruiters can go a step ahead to enable RSS (Syndication updates of New Job openings) to attract top quality candidates via mobile. The reason being Phones are becoming more impressive in the browsers to view web pages and receive spontaneous updates.

Mobile Recruiting is a must to include in your recruiting strategy as the future of recruiting is going mobile. With Social media supporting Mobile, We can say that the future of recruiting is going to witness a dramatic change in terms of recruiting efforts.

 

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How 2010 changed the scope of Recruiting

Recruiting space is becoming aggressive day by day. The changes are so dynamic that what was good yesterday may not be so today. Recruiters say that technological boom is the biggest contributor for this trend. Technology in recruiting has shaped up in different mediums like Social media recruiting, Online job search, Blogging, HR and even e- mail recruiting.

ATS (Applicant tracking system), is one such software which has streamlined the recruiting process even further. Mergers, Acquisitions and takeover segment in recruiting segment also saw some up new tidings and trends like

  • Monster Buying Out Yahoo Jobs
  • Kenexa Acquiring Salary.com
  • ATS being the new frontrunner for staffing solutions

Recruiting related domains although have changed hands, but when you add in the major job seeker, HR, and salary transactions, you can see that something’s are still the same. This seems to be a trend beyond coincidence as we have precise insight into the causes.

But the real reasons why the Internet Recruiting has changed so much is that is

  1. The jobs and economy experienced dramatic shifts prior to 2010. This along with increasing usage of Internet changed the monetization equations and metrics around job search and online recruiting.
  2. Easy, immediate distribution of content in the online segment leveled the playing field. When every individual is a publisher, the brand becomes more important which makes it easy to establish a big brand.
  3. Professional networking, job referrals had been an important source of job placement, However Social media drove that process online, thereby creating new opportunities and expectations for the future of online job search.
  4. Mobiles and consumer devices furthered the penetration of the Internet as the primary vehicle for job search thereby making online job search even more important and thereby changing the scope of recruiting and made Internet Recruiting a reality.

 

How to create and promote your Online resume in Twitter

Social media recruiting is growing at an increasing pace day by day. Recruiters are active more on social and professional networking sites than job portal sites looking out for new talents. One social networking site that is growing in leaps and bounds is Twitter, which is being used by many of the companies. Organizations say that Twitter is more like a PR tool for them. This has made active job seekers, consultants etc to actively follow companies on twitter.

But what many people are not much aware of the fact is that Twitter can be used to create an online resume of yours in less than 140 characters which can be circulated amongst friends or companies.

Here is how you can create an online resume in twitter in less than 140 characters.

  1. Job Title Creation: – Create the title or the position you are seeking for.
  2. Location Inclusion: – Include your location by adding the #tag or Hashtag of the location where do you want to work or relocate to.
  3. Use Hash tags frequently: – Hash tags are a way for Twitter users to classify tweets and group them together. Recruiters use hashtags as a way to search for talents on Twitter. Some good examples of hash tags could be included in your Twitter resume tweets are #needajob etc.
  4. TweetMyResume: – Post your twitter resume on tweetmyresume.com, for added exposure, wherein it gets a higher visibility stance of being noticed by recruitment consultants.
  5. ReTweets: – Ask your friends and followers in Twitter to re- tweet your Twitter resume which thereby makes it viral and helps it get noticed by many people at ease.

End of the day Social media recruiting is all about making online recruitment go viral.

 

 

Popular Sources of Recruitment

Recruitment is a challenging task, and many people are left in the lurch when it comes to finding new sources of finding potential candidates. However in my point of view, there are ample sources of recruitment sources available, which can be used by the recruiter to select the best candidate.

The most popular sources of recruitment are :-

  1. Social Media Recruitment
  2. Incentive based referral program
  3. Community recruitment
  4. College recruitment/placement
  5. Talent sourcing in the crowd
  • Social Media Recruitment :- One of the most popular sources of recruitment currently. It has grown tremendously because of its ease of use, multiple sourcing channels and low cost of usage. Recruiters now are able to double up as online reputation mangers and get the best talent for the hiring manager or the company, which they are working for.Social media also helps in getting the best talent for the company as we can get to know the likes, strenghts and any other special characteristic possessed by the individual.
  • Incentive based referral programme :- This is one of the frequently used sources of recruitment, wherein Organizations ask current employees to recommend skilled and competent employees within their network to expand their potential pool of candidates.If the candidate is duly selected the person referring him duly receives a small percentage of payout from the organization.
  • Community recruitment :- Many organizations follow community recruitment programs, wherein they hire people from within the community they are catering to. It is a way of maintaining corporate social responsibility. It also has the ability to build a superior workforce, with great loyalty and low turnover, at a reduced cost.
  • College recruitment/placement :- College recruiting includes internship or rotational programs to give students a taste of real work as well as a way to evaluate and assess students for potential recruitment as regular employees. There are many other elements that could be added to this list, but the idea is not to create a list of everything. It is to show , what happens if all of these elements are combined to create a bulletproof, flexible, and expandable ability plan to find good talent.
  • Talent sourcing in the crowd :- Very much similar to employee referral programme, but works in a broader group of network to recommend and select candidates with the right criteria. Common examples are Facebook pages, Groups and twitter etc, which promises to be a rich source of candidate selection in a targeted audience.

 

 

Recruitment via Online Forums!! The key lies in Strategizing and positioning yourself

Social Media recruiting via online groups and forums is the new trend. Being a cost effective method of recruiting, it helps companies to showcase their virtual domain presence and helps in higher brand retention component. Companies are thereby using this strategy to create online case study forums, wherein potential recruits are given an opportunity to give their best solution to a situation.

Based upon the type of solution provided, Companies take the recruitment activities to the next level. However some new entrants are left in the lurch as they are not able to express their views or opinions as many would already have given their solutions.

The best suggestion for people in this stance, which I can pass on is, Try being neutral. Don’t go “Information Overload” to impress the company. Never keep apprehensions that there are others experienced than you who are discussing. Remember the fact that in online forums, you create a distinction for yourself for the knowledge you provide. “The shorter the better” adage holds well here.

One key to success in Social media recruitment and getting yourself shortlisted is to follow the chain of discussions happening. After thoroughly analyzing the “Pros” and “Cons” of the discussions, express your viewpoints. This helps in creating a right rapport between yourself and the other potential employees.

Lastly Take care that the network, where you are discussing the thread is fully updated, which helps the recruiter to get your complete details easily.

Recruiting with Twitter? Plan your objectives and go for it

Twitter, some might say it’s the best and others do not have anything to say about it. But the fact remains that it is attracting a vast population of Internet users day by day. Twitter being a social networking and micro blogging service allows you to reply on “What are you doing?” by sending short text messages which are 140 characters in length to your friends or followers.

For a recruiter, Historical tweets data can help to gauge the potential of an employee beforehand. Snap Bird a free tool service helps you in finding other people’s Twitter messages posted much further back than what’s archived in the results of Twitter search itself.

We just need to know their Twitter username and type that in the “Who” field, which displays us the entire search results.

So what can we learn from someone’s old Tweets. For starters new to staffing and recruitment, I would add that reveal a lot of tidbits about their work, thereby giving us plenty of competitive intelligence.

Very often in Co-Tweeting with their friends, they reveal the usernames of friends, co-workers and even their managers. They often tweet a lot of their likes, Dislikes which helps us in gauging the psychology of the person before hand itself. However do not go too personal on Tweets of a person; there might be an entire new dimension to his tweets.

What else can you think of, when you are Recruiting via Twitter?

Channelizing LinkedIn’s Potential.

Yesterday, we were talking about how to potentialize on the power of LinkedIn groups. Today I want to take the discussion ahead on how to channelize your LinkedIn account’s potential to its fullest.

You can add a few points mentioned below in your LinkedIn to make your job search activity more effective.

  1. Update your profile completely: – Take care to update your profile completely, and include complete educational details, past and present employers, professional recognitions, awards and the keywords related to your job and activities. Include recommendations from people who are known to you. Do share your complete contact details so that the employer can easily contact you.
  2. Network Building: -Try adding people who could hire you, or even help you to refer a job. Your networking list must be strong enough to showcase your profile on the top, so that they can be easily listed on the top searches, which helps recruiters to easily find you, when they are looking for potential candidate hiring.
  3. Interview preparation using LinkedIn: – LinkedIn helps you to research on people and companies, who will be interviewing you beforehand. This helps us to prepare for the job by speaking and networking with people on the same job roles and thereby prepare ourselves for the interview at ease.
  4. Joining and Participating in LinkedIn Groups: – Joining and participating in LinkedIn groups as discussed before will help recruiters identify you easily. This helps in building a larger contact base of like minded individuals from your domain.
  5. Job Search options: – LinkedIn’s job board function helps us in directly applying or mail the hiring manager. LinkedIn even helps us to write to companies, recruiters based on job postings we like, with our complete list of details.
  6. Follow and Identify Companies: – LinkedIn allows us to follow and identify companies. This option can be done from industry, geography to better expand you network. Through this option we can come to know how many hiring’s and recruiting activities have been taking place in the company recently.
  7. Create and promote your blogs / articles /webinars/ other social media networks like Slideshare etc optimizing them on LinkedIn.
  8. Last but not the least, update your profile regularly, this helps in getting better exposure, as your profile update will be visible to all the people in your network. Include Social Media Links on your profile, this helps recruiter to analyze that you are a media-savvy person. Include your LinkedIn profile link in all your e-mail correspondences, to better grow your network.

Recruiting via Social Media Channels and Job Portals

Very recently, I happened to attend a recruiter’s conference in Nashville, and it was truly a great experience. I interacted with recruiters who gave me an insight on how we can use social media and niche job board portals for recruiting a candidate. They opine that it helps them in gauzing the candidate’s level of online activity.

I however, had a few observations of my own to make after the conference was over:-

  1. Social Media Curtailance by the company is futile: Companies instead of curtailing social media activities of the employees should insist on modulating a communication policy that covers all forms of employee communication in the organization as social media activity differs from organization to organization.
  2. Desktops are out and Mobiles are in: – People nowadays are constantly on the touch, wherever they go via mobile. Being an entirely new untapped channel, Service providers, job portals, recruiters should take due care that their applications can be accessed from the touch of a phone by the person.
  3. Stagnant Job portals will eventually fade away: – Job portals are in a unique position, as they can keep on their market expansion constantly. However the challenge lies for these sites, as they have to constantly keep on integrating social media activities into their website for a higher word of mouth in the social media recruitment market.
  4. Blogging is fine, make sure you ensure your authenticity and uniqueness: – Many people, organizations like blogging actively, however the challenge lies for them to maintain a neutral stance with the demography, they are operating from. Many organizations, people blog to brand their product/service/themselves to ensure a higher retention space. The core intention behind blogging is people recognize us for what we write and for how we write.

Presence of Social Media in the Recruitment Industry

It’s a well known fact today that the internet has grown out of leaps and bounds, but what is adding more mileage to it is the buzz happening around social media. Social media is the in-thing say people as they happen to spend much of their time on these channels to interact and get connected with friends or contacts.

But the buzz has picked up big time from social media networking to professional networking which has taken a step ahead to online recruitment and hiring.

Twitter, LinkedIn, Blogger, Facebook etc have become a professional and widely used online recruitment tools in the present scenario, wherein these professional networking channels have become a source of personal branding channel for every individual.

But we at TargetRecruit intended to make professional online recruiting to the next level.

Hence came the successful product called as TargetRecruit ATS, wherein we designed and built in our own successful web based recruiting software exclusively meant for managing staffing needs for the purpose of small, medium and even large sized companies.

The applicant tracking system makes sure that all the staffing, coordinating and planning needs are managed and deployed within the software itself. This not only helps in managing the staffing needs but also helps in minimizing the recruiting and staffing time for the company, thereby enhancing the productivity of the company.

You can also get in touch with TargetRecruit to know more, on how we as a staffing based service provider can help you in your staffing based solutions.

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