Is Mobile recruiting going to be the Future in Recruiting Space?

Recruiting is growing at a tremendous pace. What job board and referral search activity was before is now being aggressively replaced by Social Media Recruitment. Industry Experts predict that the next vertical to be aggressively placated in recruiting in the coming days is Mobile Recruiting.

Recruitment experts say that The Mobile is becoming an important tool in recruitment with each passing day. With users becoming tech-savvy at an increasing pace, Recruiting Organizations are trying to segment and leverage the usage of mobile space as a niche recruitment channel. However a mobile recruitment strategy should outline the following objectives if it’s to outlive its predecessors.

  1. Use Promotional messages as a Premium Recruiting Channel: – SMS or short messaging service, WAP, Server messages should be used as a recruiting channel by recruiters to attract talent. The reason being Users are more accessible in their mobile than online networks.
  2. Use Mobile as a Candidate Sourcing Channel: – With GPRS, Internet as an open source tools on the Mobile. Recruiters can now provide real-time job updates and thereby source qualified candidates into their CRM. This helps them to grow their recruitment database and thereby close more candidates as compared to other channels. Phone applications enabled in 3-G phones are the best tool for a successful mobile recruitment strategy.
  3. Enable RSS updates in your Mobile for Live Job updates: – Recruiters can go a step ahead to enable RSS (Syndication updates of New Job openings) to attract top quality candidates via mobile. The reason being Phones are becoming more impressive in the browsers to view web pages and receive spontaneous updates.

Mobile Recruiting is a must to include in your recruiting strategy as the future of recruiting is going mobile. With Social media supporting Mobile, We can say that the future of recruiting is going to witness a dramatic change in terms of recruiting efforts.

 

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How 2010 changed the scope of Recruiting

Recruiting space is becoming aggressive day by day. The changes are so dynamic that what was good yesterday may not be so today. Recruiters say that technological boom is the biggest contributor for this trend. Technology in recruiting has shaped up in different mediums like Social media recruiting, Online job search, Blogging, HR and even e- mail recruiting.

ATS (Applicant tracking system), is one such software which has streamlined the recruiting process even further. Mergers, Acquisitions and takeover segment in recruiting segment also saw some up new tidings and trends like

  • Monster Buying Out Yahoo Jobs
  • Kenexa Acquiring Salary.com
  • ATS being the new frontrunner for staffing solutions

Recruiting related domains although have changed hands, but when you add in the major job seeker, HR, and salary transactions, you can see that something’s are still the same. This seems to be a trend beyond coincidence as we have precise insight into the causes.

But the real reasons why the Internet Recruiting has changed so much is that is

  1. The jobs and economy experienced dramatic shifts prior to 2010. This along with increasing usage of Internet changed the monetization equations and metrics around job search and online recruiting.
  2. Easy, immediate distribution of content in the online segment leveled the playing field. When every individual is a publisher, the brand becomes more important which makes it easy to establish a big brand.
  3. Professional networking, job referrals had been an important source of job placement, However Social media drove that process online, thereby creating new opportunities and expectations for the future of online job search.
  4. Mobiles and consumer devices furthered the penetration of the Internet as the primary vehicle for job search thereby making online job search even more important and thereby changing the scope of recruiting and made Internet Recruiting a reality.

 

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