LinkedIn rolls out two new killer applications for their users called as “Referral Engine” and “Jobs for you”.

LinkedIn recently announced the new launch of their new product offerings to the LinkedIn brand. Called as “Jobs for You” and “Referral Engine” by LinkedIn, the products were a super success right from its first day of implementations.

Being targeted exclusively for recruiters and employees, the products pre-populate the persons work experience and only displays relevant contextual jobs in his profile as a page called as Jobs you may be interested in offering jobs specifically targeted to end users.

The perception after customizing this page was tremendous. LinkedIn revealed the fact that after the application was installed, they saw lots of success with passive candidate’s clickthroughs applying as active job seekers. The success behind it was simple. They placed this offering in the home page of the employee’s profile.

LinkedIn’s “Jobs for You” directly helps companies, recruiters, individuals to directly share job openings. The advantage is that it uses the information directly from their LinkedIn profiles to target users with relevant job opportunities.

While LinkedIn’s concept of finding and delivering relevant job opportunities is not new. LinkedIn has taken professional networking to a new level. Their intention is to target active job seekers, who run specific job searches in their database.

They plan to capture the audience by a strategic method called as “Geotargetting”. Here individuals are targeted within a specific location.  With the data gathered by LinkedIn from individual profiles, the Jobs for you console will deliver the most relevant opportunities based on your LinkedIn profile information.

LinkedIn users will be able to opt out from these options if they don’t want to participate in it. But who wouldn’t want an occasional interesting career opportunity to be displayed to them. However from a recruiting perspective it takes targeting passive candidates into active ones to a whole new dimension.

Referral Engine

LinkedIn went a step ahead in terms of their new product and brand development by launching “Referral Engine”, slated to be in beta mode until 2011. But the buzz is that it’s going to be the killer app specifically for “employee referrals”.

The intention behind this is to assists companies in hiring top talent from their employee’s referrals by involving more employees in making potential referrals, and thereby helping them make more quality referral closures.

With Referral Engine, any company posting a new job through LinkedIn will now make automatic job suggestions to potential employees who can be a good fit for that job. This thereby helps employees to “pre-screen talent” in their own network to make quality referral suggestions.

To promote this service, LinkedIn has planned to launch “Referral Engine”, as a free service to its “Recruiter” customers. They opine that, the more jobs posted by the company, the better this service will work in a viral mode.

More Information about LinkedIn’s new product Lines can be read on its Talent Advantage website.

 

 

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New Features in LinkedIn Company Pages Adds Visual Excitement

LinkedIn has launched a Products and services tab, which is a new feature being launched by them for all companies. The Products and features tab enhances the layout flexibility of profiles. This makes the interaction more visual and encourages a broader use for the people in the company page.

Company profile on LinkedIn allows us to use the products and the services channel to highlight the kinds of projects and products that new hires will be working on. This thereby helps us to connect it to the project and the job opening posted in the company profile. This not only helps in giving a strong company presentation but also adds a higher visual excitement to the end user.

It’s even more critical that the message be as authentic and honest as possible, since LinkedIn members can post reviews and recommendations.

It’s a strategic move by LinkedIn, to show the companies in the best possible authentic manner as users can post reviews and recommendations in it. This helps in recruiting, marketing and sales a lot as it highlights a lot about the company’s technology, applications, services, product portfolio to the best possible extent.

This helps us in understanding, what it is the company is all about. Because when LinkedIn began allowing members to follow specific companies, close to one million companies are now being followed by more than 30 million users. Now with the launch of the rebranded Company Pages, LinkedIn intends to remain the dominant business-oriented online professional network in the planet.

LinkedIn beyond a doubt has established its identity as a career-focused site. Social media surveys, found that among college students 75 percent use LinkedIn predominantly for career purposes, whereas 76 percent use Facebook purely for social purposes.

 

 

Job Board Recruiting vs. Social Media Recruiting

Social media recruiting is gaining a brisk momentum. It’s not just in one channel but in multiple channels as the technology is freely available for everyone to actively get involved.

It has become a norm nowadays, that recruiting via social channels like Facebook, LinkedIn and Twitter etc are picking up at an aggressive pace.

Companies are quickly coming around to it, as the candidates are already there and recruitment agencies are slowly implementing the fact that they need to be using the channel, apart from traditional job board search.

The question however, everybody has in mind is that, do job board companies really want social media recruiting to happen or is it becoming a threat they have to live with.There are some job board sites that have embraced social media big time and are genuinely using it effectively, this is for the reason that they have taken the time to understand the channels and how they are to be used for their benefits.

But, I believe that the majority still doesn’t understand it and pray that social media dies tomorrow or soon, which is not going to be the scenario.

There are two primary objectives of a job board – to get jobs placed on its board and candidates visiting the board to apply for the jobs. So why wouldn’t they embrace social media to help them? Why are so many still not doing anything social at all?

When it comes to objectives, Job boards has 2 main objectives, that’s either

  1. Get jobs placed on its board.
  2. Inducing Candidates visiting the Job board to apply for the jobs.

However, the fact remains that a good number of job board portals are out there blasting jobs on social media sites at random, thereby killing its effectiveness for job seekers. This not only damages their online brand reputation but also kills the job search interest levels among potential job seekers.

Job Boards are not active in ‘Candidate engagement’; hence they lose out on candidate retention, whereas social media recruiting is about candidate engagement and retention.

 

The Power of LinkedIn Groups

LinkedIn continues to be the new face of Professional Networking. The buzz in Social Networking is still inclinated towards Facebook and twitter. However LinkedIn has come up aggressively in the networking segment by enabling more applications in their user interface.

If you are into Corporate B-2-B marketing and communications, and planning to venture into social Media, LinkedIn would be my first choice. The reason being its transparency. You can know who the other person is based on his profile, and can find out more information about a company. Even better the Discussion forums helps us to exchange and discuss topics, news and trends happening around in an industry or in general.

Here are some observations, why using LinkedIn Groups can be a win-win situation in generating brand recognition and even help you in delivering higher lead- gen opportunity to your Organization.

  1. Higher Privacy Features: – LinkedIn unlike Facebook is enabled with a higher privacy feature, which if enabled cannot be picked up by Search engines. As a side note, one thing we notice is that we can keep our groups private, by which the number of people who join remains a manageable size and we can control who joins the group.
  2. RSS Feeds– LinkedIn has an option for aggregating the RSS feeds into your mail. This helps us in picking up feeds as and when they appear on the group. You can even subscribe to relevant groups, profiles to create and engage in forums, discussions. This helps in creating a higher credibility to yourself and your brand as you are actively participating in it. Chances of you getting recruited are also quite high as companies want innovative answers, and yours might be the one they are looking for.
  3. Active Discussions: – Part of LinkedIn groups feature is the discussion session, which allows you to discuss on any new features, product updates, inputs etc wherein even the audience actively participate. Through this, we can learn and implement changes which we feel are necessary. The only catch here is “Don’t try to manage too much of the conversation or people will stop contributing.”
  4. Company Profile: – While you are actively engaging in LinkedIn in discussions, also check out your Company and Competitor profile pages in it. There is an enormous amount of data, people can find on this page and someone needs to constantly update and validate it. Let’s accept the fact that LinkedIn becomes the Online Brand Face of your company.

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