Organizations today are primarily concerned about making their website a brand identity to the economy they operate from. Many opine it reflects to people and the society, what the company is all about and to whom is it catering to. This has created a buzz in Organizations, which are insisting on creating a higher retention and awareness to people, when they visit their websites.
Web 2.0 experts say that “The base point for any organization when it is planning to attract new personnel should be its own corporate website and the blog. This showcases the brand value of the organization as every employee is actively involved in it”.
Organizations are tailor making their websites into micro sites, so that the recruitment details can be easily distinguished by a potential employee. With the corporate website branding segment growing aggressively in today’s context, it is all about “Targeting the Right Communication to the right audience.
Corporate websites should try to reflect the philosophy and the work culture of an organization. The intention behind it is to motivate potential employees, and be able to quickly identify what kind of job, information, and association they are looking for. This helps in getting the right candidate information at the right time, thereby providing the required association between the person and the company.
Corporate websites also serve a niche purpose of pre-screening the candidates before itself, when he applies to the job. This helps the recruiter in selecting only the best talent for the company, which in turn helps in higher cost effectiveness to the company.