New Features in LinkedIn Company Pages Adds Visual Excitement

LinkedIn has launched a Products and services tab, which is a new feature being launched by them for all companies. The Products and features tab enhances the layout flexibility of profiles. This makes the interaction more visual and encourages a broader use for the people in the company page.

Company profile on LinkedIn allows us to use the products and the services channel to highlight the kinds of projects and products that new hires will be working on. This thereby helps us to connect it to the project and the job opening posted in the company profile. This not only helps in giving a strong company presentation but also adds a higher visual excitement to the end user.

It’s even more critical that the message be as authentic and honest as possible, since LinkedIn members can post reviews and recommendations.

It’s a strategic move by LinkedIn, to show the companies in the best possible authentic manner as users can post reviews and recommendations in it. This helps in recruiting, marketing and sales a lot as it highlights a lot about the company’s technology, applications, services, product portfolio to the best possible extent.

This helps us in understanding, what it is the company is all about. Because when LinkedIn began allowing members to follow specific companies, close to one million companies are now being followed by more than 30 million users. Now with the launch of the rebranded Company Pages, LinkedIn intends to remain the dominant business-oriented online professional network in the planet.

LinkedIn beyond a doubt has established its identity as a career-focused site. Social media surveys, found that among college students 75 percent use LinkedIn predominantly for career purposes, whereas 76 percent use Facebook purely for social purposes.

 

 

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How to channelize your Corporate Website into a Recruitment Portal

Organizations today are primarily concerned about making their website a brand identity to the economy they operate from. Many opine it reflects to people and the society, what the company is all about and to whom is it catering to. This has created a buzz in Organizations, which are insisting on creating a higher retention and awareness to people, when they visit their websites.

Web 2.0 experts say that “The base point for any organization when it is planning to attract new personnel should be its own corporate website and the blog. This showcases the brand value of the organization as every employee is actively involved in it”.

Organizations are tailor making their websites into micro sites, so that the recruitment details can be easily distinguished by a potential employee. With the corporate website branding segment growing aggressively in today’s context, it is all about “Targeting the Right Communication to the right audience.

Corporate websites should try to reflect the philosophy and the work culture of an organization. The intention behind it is to motivate potential employees, and be able to quickly identify what kind of job, information, and association they are looking for. This helps in getting the right candidate information at the right time, thereby providing the required association between the person and the company.

Corporate websites also serve a niche purpose of pre-screening the candidates before itself, when he applies to the job. This helps the recruiter in selecting only the best talent for the company, which in turn helps in higher cost effectiveness to the company.

Recruiting via Social Media Channels and Job Portals

Very recently, I happened to attend a recruiter’s conference in Nashville, and it was truly a great experience. I interacted with recruiters who gave me an insight on how we can use social media and niche job board portals for recruiting a candidate. They opine that it helps them in gauzing the candidate’s level of online activity.

I however, had a few observations of my own to make after the conference was over:-

  1. Social Media Curtailance by the company is futile: Companies instead of curtailing social media activities of the employees should insist on modulating a communication policy that covers all forms of employee communication in the organization as social media activity differs from organization to organization.
  2. Desktops are out and Mobiles are in: – People nowadays are constantly on the touch, wherever they go via mobile. Being an entirely new untapped channel, Service providers, job portals, recruiters should take due care that their applications can be accessed from the touch of a phone by the person.
  3. Stagnant Job portals will eventually fade away: – Job portals are in a unique position, as they can keep on their market expansion constantly. However the challenge lies for these sites, as they have to constantly keep on integrating social media activities into their website for a higher word of mouth in the social media recruitment market.
  4. Blogging is fine, make sure you ensure your authenticity and uniqueness: – Many people, organizations like blogging actively, however the challenge lies for them to maintain a neutral stance with the demography, they are operating from. Many organizations, people blog to brand their product/service/themselves to ensure a higher retention space. The core intention behind blogging is people recognize us for what we write and for how we write.

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