Social media recruiting is gaining a brisk momentum. It’s not just in one channel but in multiple channels as the technology is freely available for everyone to actively get involved.
It has become a norm nowadays, that recruiting via social channels like Facebook, LinkedIn and Twitter etc are picking up at an aggressive pace.
Companies are quickly coming around to it, as the candidates are already there and recruitment agencies are slowly implementing the fact that they need to be using the channel, apart from traditional job board search.
The question however, everybody has in mind is that, do job board companies really want social media recruiting to happen or is it becoming a threat they have to live with.There are some job board sites that have embraced social media big time and are genuinely using it effectively, this is for the reason that they have taken the time to understand the channels and how they are to be used for their benefits.
But, I believe that the majority still doesn’t understand it and pray that social media dies tomorrow or soon, which is not going to be the scenario.
There are two primary objectives of a job board – to get jobs placed on its board and candidates visiting the board to apply for the jobs. So why wouldn’t they embrace social media to help them? Why are so many still not doing anything social at all?
When it comes to objectives, Job boards has 2 main objectives, that’s either
- Get jobs placed on its board.
- Inducing Candidates visiting the Job board to apply for the jobs.
However, the fact remains that a good number of job board portals are out there blasting jobs on social media sites at random, thereby killing its effectiveness for job seekers. This not only damages their online brand reputation but also kills the job search interest levels among potential job seekers.
Job Boards are not active in ‘Candidate engagement’; hence they lose out on candidate retention, whereas social media recruiting is about candidate engagement and retention.