CRM based recruiting- The new trend in Relationship based Recruitment

“Execution of an idea successfully is lot more easier than ideating the idea”, is an adage common in today’s business context. That being said Customer relationship marketing or CRM commonly known by all is a terminology, everybody is aware of.

However when it gets down to the specifics that’s where people and organizations alike tend to lose the tractional force of it and are left in a maze of implementational confusions.

CRM is now being tested as a facilitator in the recruitment industry as well, seeing the success it has helped in generating for other industries. Nevertheless CRM being a relatively new part to the recruitment industry, finding and successfully initiating the right CRM tools without the help of a certified consultant can be a tricky job.

CRM takes a revamped look in the recruitment industry, wherein it is coined by recruitment software professionals as Candidate relationship management. This compromises the same principles of sales effectiveness, customer service and marketing in CRM to candidate’s potentiality, dexterity, skillfulness and thereby successfully channelizing his talent into quantifiable productivity.

The success for CRM lies in the core component that businesses remember clients for what they like, dislike and would purchase again. Keeping this historical data in mind few companies have created wonders in sales. If we execute the same application to CRM based recruitment it all iterates down to the candidate’s most preferred or expected job, his experience, job location and his future occupational expectations. This has to be borne in mind by the organization for which they can use a secure web-based candidate tracking database to create, maintain and sustain successful relationships with candidates across time and geography.

Nevertheless few companies are still perplexed as to how to Candidate relationship management works and that too in a niche space like recruitment and what will be the benefits of implementing software’s. The answer to which TargetRecruit a leading staffing software company replies that recruitment is very similar to a sales task, wherein you headhunt people who are potential applicants for companies via recruitment websites, job portal sites like LinkedIn, twitter etc and even referral networks.

The next step lies in screening and pretesting the candidate’s KSA also called as knowledge, skill and ability to successfully get them onboard for the new job. The crucial role of staffing software’s comes here wherein every minute details of the candidate will be saved for future references. This is highly beneficial for an organization’s staffing needs as it reduces their manual candidate data entry time, which can be a tedious process.

Crucial components in a Candidate relationship management system (CRM) include marketing which will help in building up a potential list of job references based upon the candidate expectations which has to match with the job descriptions of the organization. The next process is customer or candidate service, wherein we reply back to the candidate’s queries, expectations or any other questions he has in mind via email, telephone or through a general face to face discussion.

This is followed by the most crucial factor contributing to a CRM system’s success, which ensures to be an organizational empowerment step. Through this any organization implementing CRM based tools in their applicant software can find out how the candidate has performed, how many rounds have they cleared, their expertise on the product/service including their expectations towards the future job.

However few ATS providers don’t promise on extending CRM capabilities in their software, which can be disadvantageous for the company in the long run. Companies going for installation of ATS or an applicant tracking system software for their staffing solutions have to make sure that CRM back end capability is enabled by their ATS vendor.View Demo Here.


Decrease hiring costs in an Organization by implementing the Applicant Tracking System

Present day organizations are relying and emphasizing on the fact that using multiple computer software’s for storing their data, information records, and documents helps them in the long run.

The norm in the industry is that implementation of some software’s are an efficient and easier way of keeping track of daily and constant changes evolving dynamically around businesses. To prioritize this, few leading companies are utilizing software’s centering on recruitment and staffing, which has helped them in making tactical and strategical business decisions at ease.

An applicant tracking software is an online portal service that keeps tab of the various recruitment happenings like new job postings, candidate availability, references, application status etc. These form an integral component in the hiring procedures in an organization.

Some people in the Industry also call the ATS software as a Comprehensive Talent Management System, as it is used by people from both employers as well as potential employees for multiple purposes. But what makes the applicant tracking software so unique is the fact that it is easily customizable and most importantly the user can familiarize themselves with the application very quickly.

ATS being a fully automated software helps businesses to generate, track and manage records and files of the hiring process completely. Being system generated they are even able to keep track of minute details which has time and again proved for organizations using the ATS as a highly cost efficient and effective hiring process software.

According to recruiting companies, this software is a personalized solution for keeping all their hiring records in one place. A lot of companies nowadays recruit online and online recruiting software’s are the perfect solution for their staffing needs.

Businesses are aware of the fact that having an ATS is similar to having free additional help 24/7/365. This not only helps in streamlining your work but also in channelizing your key result metrics into quantifiable outputs. The applicant tracking system helps in reducing the stress of running the business and helps to grow your business into a successful corporation by easing the process of hiring employees who match the right job profile.

With the ATS, a dreaded mass recruitment drive of what seems like scrutinizing thousands of resumes and deciding upon them, hardly now takes matter of minutes. This is the success rate at which a business can easily sort through their applications and quickly choose those who best qualify for the position and quickly move onto the hiring process which will ensure in bringing new employees into the business quickly and efficiently.View Demo Here.

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